Privacy Policy - wisestudio.eu

1. Data Controller

The controller of your personal data is Andrzej Pochroń, conducting business activity.

Correspondence address: Łękawica 5f, 33-156 Skrzyszów, Poland.

You can contact us by email: [email protected]. In the context of this Policy, we will be referred to as "Controller", "We" or "WiseStudio".

2. Legal Basis for Data Processing

All activities related to your personal data are carried out in accordance with applicable law, primarily Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR).

3. Glossary

If capitalized terms appear in this Privacy Policy, their meaning is consistent with the definitions contained in the WiseStudio Terms of Service.

4. What Data Do We Collect, Why and On What Basis?

As a web and SEO agency, we process data necessary to provide specialized services.

Quote / Contact / Brief Form

Purpose: Preparing a website quote, SEO audit, or responding to inquiries.

Legal basis: Taking action at the request of the data subject before concluding a contract (Art. 6(1)(b) GDPR) or our legitimate interest (Art. 6(1)(f) GDPR).

Scope of data: First name, last name, email address, phone number, website address.

Contract Performance (Website Creation, SEO Services)

Purpose: Performing a concluded work contract (website) or providing services (SEO), issuing a VAT invoice.

Legal basis: Necessity for contract performance (Art. 6(1)(b) GDPR) and legal (tax) obligation incumbent on the Controller (Art. 6(1)(c) GDPR).

Scope of data: Name / Company name, tax ID, business address, contact details of decision-makers, as well as server/CMS access data necessary for technical work.

Marketing Activities and Newsletter

Purpose: Sending information about new services, industry reports, or promotions for WiseStudio services.

Legal basis: Your voluntary consent (Art. 6(1)(a) GDPR).

Scope of data: First name, email address.

Automatically Collected Data (Analytics and SEO)

Purpose: Website traffic analysis to optimize our website and verify the effectiveness of our campaigns.

Legal basis: Our legitimate interest (Art. 6(1)(f) GDPR).

5. How Long Do We Store Your Data?

Service-related data: For the duration of cooperation, and after its completion for the time required by tax regulations (5 years from the end of the tax year) and the limitation period for potential civil claims (typically 3 years for entrepreneurs).

Access data (CMS/FTP passwords): Stored only for the time necessary to perform technical work, after which we recommend changing them by the Client.

Marketing data: Until consent is withdrawn or effective objection is raised.

6. Do You Have to Provide Your Data?

Providing data is voluntary but necessary to prepare a reliable quote, SEO audit, or conclude a website creation contract. Without contact and company data, we will not be able to provide services.

7. Data Protection in the IT Industry

As a technology company, we pay special attention to digital security. We use connection encryption (SSL), secure password storage procedures, and limited access to client data only for people directly implementing the project.

8. Who Can We Entrust Your Data To?

In the process of creating websites and SEO, we use proven partners. Recipients of your data may include:

• Subcontractors: Programmers, copywriters, SEO specialists cooperating with WiseStudio on your project (based on data processing agreements).
• Accounting office: For accounting settlements.
• IT tool providers: Companies providing servers (hosting), CRM systems, SEO analysis tools.
• Google: In terms of analytics (Google Analytics, Google Search Console).

9. Your Rights

You have the full catalog of rights under GDPR:

• the right to access your data,
• the right to rectify (correct) them,
• the right to erasure (the "right to be forgotten"),
• the right to restrict processing,
• the right to data portability to another controller,
• the right to object to data processing,
• the right to withdraw consent at any time.

To exercise your rights, write to: [email protected].

If you believe we are processing your data unlawfully, you have the right to file a complaint with the supervisory authority (in Poland: the President of the Personal Data Protection Office - PUODO).

10. Cookies and Analytical Tools

The wisestudio.eu website uses cookies to ensure proper website operation and for statistical and marketing purposes.

Cookie types in our industry:

• Essential: For maintaining sessions and form security.
• Analytical (Google Analytics): Allow us to study how users reach our website and how they navigate it.
• Marketing: May be used for remarketing - showing you ads for our services when you visit other websites.

You can manage cookie consents from your browser or the cookie bar on our website.

11. Social Plugins and External Tools

Our website may contain links or plugins to social media portals (Facebook, LinkedIn, Instagram). By clicking on such a service icon, you are redirected to an external provider who may collect information about your visit.

As an SEO agency, we also use Google tools (Search Console, Maps), which may process navigation data in accordance with Google's privacy policy.

12. Payments

For online payments for services, the process is handled by external payment operators. WiseStudio does not store your payment card data.

13. Changes to the Privacy Policy

We reserve the right to update this Policy, especially in case of changes in law or implementation of new technological tools at WiseStudio. We will inform about changes on the website.